How might we
I moved from pain points to potential solutions
The first persona is a daily user, a Tech Savvy student who has a firm grip on all information spread over websites and apps, the second persona is an occasional user, who find the planning confusing and the third user is a tourist, who does preparation.
Daily users don’t get exact information on the bus location.
How to ensure exact information?
How to shorten the time of commute?
How to decrease the crowds on buses/trains?
How to ensure the credibility of information?
Occasional users are lost in the flood of information.
How to simplify the search for information?
How to unite the payment system?
How to remind the user to exit the bus at the correct bus station?
How to get information on payment options?
Tourists don’t know where to search for information, what options of public transportation are available.
How to unsure information on all types of transportation?
How to ensure information on payment options?
How to simplify search, focused on sights, not on addresses.
How to give information on Urbana Card?